By Ted McLellan, Jumpem Web Design
Search engines and fresh, new content go together like eggs and bacon. Like peanut butter and jelly. Like Christmas and Santa. That is to say, good web visibility doesn’t really happen without original content regularly loaded onto a company website and indexed by search engines.
The more content, the better.
Some business owners believe that keywords are still king. That myth still exists. Let’s say you sell widgets. Merely using the word “widgets” throughout your text is shortsighted. Not only will the keyword stuffing disrupt the flow of your text, it won’t help your SEO. And to knowing customers, it could send a red flag that your company believes in shortcuts.
Fortunately, we are seeing more and more executives and heads of small companies prioritizing their content creation efforts and getting onboard with the more complex, more-responsive world of search engine optimization.
Quality content is the most important way you can maximize company SEO. Hiring a professional content writer is money well spent. Offering creative ways to get your message out, strategic storytelling and impeccable grammar boosts your company’s image in a way not much else can.
Not adding unique, original content on a regular basis — a blog post to your site once or twice a month, for example — not only robs you of the searchability you seek. It also means you’re missing a great chance to connect with prospective or current clients in a great way: as a friendly expert who’s in their corner, ready to help.
SEO aside, offering relevant, timely, useful information nurtures relationships with potential clients in an authentic, genuine way — a way keyword stuffing just can’t. So be an educated expert in your field, up on the latest trends in the industry and committed to being a source of information. Your SEO, customers, and ROI will thank you.
McLellan is one of the SEO experts at Jumpem Web Design, with offices in Gainesville and Longwood, Fla.